Burnt Gingerbread House

Arctic wildlife of Norway, the candy Aurora Borealis in the form of tiny circular orbs, The cold white sugar snow, frosted Between the walls and door — the home, buried Shut in avalanche, the Norway…

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Mental Health Vs Ambition

My lowest point mentally was in Summer 2014. I had to fire my entire team when we couldn’t raise any more money for our startup.

We went from two million visitors a month and a full team — to no staff. Just me and two part-time writers.

I think this was the period I stayed in my apartment the most — basically all the time. I like to think I was working hard on my laptop, but looking back I was completely burned out and producing very little.

It got to the point where I couldn’t look at a single email. I started watching American TV shows morning noon and night to avoid doing work. This was at a time when I had no chance I’d be visiting America — the thing I had been working on and wanted most in my life.

As I write this, I’m trying to think “What was the one moment I changed? It would make really fine writing if I could add a dramatic:

“but then I realized…

or, the light shown through the window and it came to me…

or, I was watching a motivational program and…

or, a great podcast reminded me that…”

Honestly, my system for Twitter got me to cash money real fast after that which held for 18 months of stacking cash across agency work and got the leads through public speaking, eventually.

Without that bit of secret sauce, I don’t know where I’d be now.

It’s not my gimmick or something I say as it’s catchy - If you have a secret sauce (and it can lead to sales) you can get basically everything else wrong.

If your company is at an early stage and you try to do the things everyone else is doing, the odds are stacked against you

If you’re later stage, Facebook ads can save you, but they are still a hard thing to get right, but at least it’s a linear path.

I often get slated for recommending people work hard.

The way I see it —

Waking up two hours before you have to go to work —

Commuting in seriously stressful conditions stressing that you can’t be five minutes late —

Sitting next to and having to work with people you otherwise would never talk to —

Not enough money to travel, buy nice things, or whatever you want, with no raise in sight —

Having only one source of income so if you lose your job you’re suddenly facing losing your house/livelihood —

Not seeing your kids/partner all day until you come home knackered at night, for almost the entire week —

For most people, needing heavy booze at weekends for whatever reason to de-pressurize from the above.

Most of us take how awesome it is for granted, then it randomly hits you, like a little while back I said to my Mum:

“How many people you know make $10,000 in an hour in their pajamas?”

It’s hard on the head, maybe — well, yes, hard on the head.

BUT — we should ALL count our blessings that the internet has allowed us to do this for a living.

I’d guess 80 percent to 90 percent of us wouldn’t have been able to do this even 20 years ago

Work Hard

Use the growth hacks and systems

Be thankful

Have Fun

Share this post if you’re grateful the internet has allowed us to be freer than we would be without it 📲

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