How Businesses Alter Your Preferences Using Persuasion

I often find myself in situations saying yes, like buying a product online which I don’t need or returning a favor even if it is infeasible to do so. Sales operators, automobile dealers, and the and the e-commerce industry use compliance techniques to influence people...

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Saturday Night Classics

They aren't what they used to be.

The new Activities Coordinator in our senior home found out that, five years ago, I ran Saturday Night Classic movies for the residence.

She asked me to do it again.

I explained the shows were not a big draw, and most people left before the show finished.

Their rear wore out before the movie ended.

That did not seem to bother her. I suspect she was trying to fill her activities schedule.

I agreed to do it.

I started my series with Casablanca. It was filmed in wartime and shown first in 1943.

I remembered it well. Humprey Bogart played the lead with Ingrid Bergman costarring. The film had a few deathless lines such as "Play it again Sam" or "Of all the gin joints in all the world and she walks into mine."

Deathless prose, well-spoken by the actors, but something was wrong.

Ingrid Bergman was not as beautiful as she was when I was seventeen. What happened?

The movie was long. It took hours to resolve the escape plan.

The audience was down to three people at the end of the film.

Next, I rand Blossoms in the Dust with Grier Garson. This is a favorite of mine because I was one of the Blossoms. Orphan's homes were where you dumped kids you couldn't feed during the great depression.

The following week I ran Music Man with Meredith Wilson. It was a romp ending with a fantasy of a large, well-costumed marching band. I liked it. When I counted the house at the film's end, I was alone.

Breakfast at Tiffany's was next. With another of my phantom girlfriends, Audrey Hepburn. Holly Go Lightly singing Moon River made me fall in love with Audrey again.

Last week I ran Rebel without a Cause. I watched James Dean chew the scenery in a "where are we going" with this plot. They produced a title and tried to build a movie around it.

Surprise! Our newly appointed Activities Coordinator announced she would be leaving for a better-paying job within walking distance from her home.

Now, I am stuck with a series of old movies of little interest.

All the films start with about six interested people, dwindling to two by the end.

It seems to me that the reduced attention span of everyone is affecting our movie viewing along with our reading.

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