How artificial intelligence leads to changes in marketing and consumption behavior

In the open battle for consumers’ attention, A.I. can be a highly affective tool for companies not only to analyze customer data, but also to raise interest for certain products or services. (Every time you browse through YouTube feeds ending up with Grumpy Cat the algorithm did a good job I guess).

A.I. brings great chances to improve marketing, but as always, risks come along. Let’s have a glance at how artificial intelligence might reshape the way we consume — and what does this fact mean for marketing regarding brand communication, distribution channels and customer relations. As A.I.is an incredibly broad field, we focus on our digital friends and helpers: Siri, Alexa and other Digital Voice Assistants.

Siri, Alexa and Co. have the potential to reshape marketing regarding customer relation and brand communication:

As already said, A.I. is an incredible complex and broad field, so it’s impossible to summarize chances and risks in one paragraph — but allow me to highlight a few aspects:

To sum it up, no one can tell whether Siri, Alexa and Co. will manage all our purchases or how big their influence on marketing will actually be, but one thing is for sure: All of use need to keep ourselves updated — let’s see where A.I. might take as in the next decades.

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